讓珠寶成為大眾的消費品，讓美麗觸手可及
Make jewelry popular consumer products, let beauty within reach

¶  企業格言--Enterprise motto

創造第一珠寶品牌，銘刻人生幸福時光
The first jewelry brand creation and life is happy time

¶  企業宣言--The declaration of the enterprise

商以致道，人以致誠，金以致真，事以致善及
That way, so that if, gold so true, so that good and

¶  服務理念--Service concept

顧客至上，用心服務
The customer is supreme, intentions services

¶  企業理念--Enterprise idea

完善自我，爭創第一
Improve themselves and strive for the first

¶  團隊理念--The team concept

鷹一樣的個人，狼一樣的團隊；沒有完美的個人，卻有完美的團隊
Wolf eagle as individual, team; There is no perfect individual, but a perfect team

¶  品牌目標--Brand objectives

讓每個人都能圓懷石擁玉之夢想
Let everyone can circle with stone hold jade of dream

¶  品牌定位--Brand positioning

時尚與傳統，新潮與高貴
Fashion and tradition, fashionable and noble